MWI Sphere

Tag: engagement Management

  • Social Media Videos Made Easy

    Social Media Videos Made Easy

    How to Film Stories & Reels for Social Media

    Filming for Social Media

    Short-form video is one of the most powerful ways to grow your vet practice on social media, but for many teams, the idea of creating Reels feels time-consuming or intimidating.

    The good news? It doesn’t have to be.

    In this MWI Marketing Mentor module, we’re sharing a practical, stress-free approach to making video Reels that clients actually enjoy. No scripts, no complex editing—just real moments, happy pets, and the warmth of your team, captured on your phone.

    If you’ve been meaning to start but didn’t know how, this is for you.

     

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Obstacles to practice growth

    Obstacles to practice growth

    Obstacles to practice growth

    Obstacles to practice growth

    Running a successful veterinary practice takes more than great clinical care—it takes a business that’s built to grow. But if client numbers are stalling or revenue feels flat, there may be hidden issues holding you back.

    Just like how pets need regular check-ups, your practice needs a growth check—an honest look at what’s working, what’s not, and where small changes could make a big impact.

    In this MWI Marketing Mentor guide, we’ll walk you through the most common growth blockers we see in vet practices—and show you practical ways to fix them, so your business can thrive for years to come.

     

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Overcoming Client Objections to Pet Health Plans

    Overcoming Client Objections to Pet Health Plans

    Overcoming Client Objections to Pet Health Plans

    Overcoming Client Objections to Pet Health Plans

    Your pet health plan is a powerful tool for keeping pets healthy while providing a steady revenue stream for your practice. But are you effectively communicating its value to clients? Some pet owners can hesitate to enroll due to concerns about cost, insurance overlap, or long-term commitment. Overcoming these objections is key to increasing sign-ups and ensuring more pets receive the care they need.

    By refining your messaging, educating clients, and training your team to handle concerns with confidence, you can turn hesitant pet owners into loyal subscribers. This month’s Marketing Mentor guide will help you master the art of client conversations and maximize your plan’s success!

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • How to do a brand audit

    How to do a brand audit

    How to do a Brand Audit

    Assess the strengths & weaknesses of your business brand

    Your brand is one of your veterinary business’s most valuable assets.

    A strong brand connects with clients, builds trust, and sets you apart in a competitive marketplace.

    Conducting a brand audit is a critical step in ensuring your branding aligns with your goals and resonates with your audience. This guide from MWI Marketing Mentor will walk you through the simple process of performing a comprehensive brand audit for your business.

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Your New Year Marketing Plan

    Your New Year Marketing Plan

    Your New Year Marketing Plan

    Your New Year Marketing Plan

    Ready to kick off the year with a clear, confident marketing strategy for your veterinary practice?

    Our New Year Marketing Plan guide from MWI Marketing Mentor is designed to help you start strong, stay focused, and reach your goals. Whether you’re aiming to attract new clients, strengthen relationships with current pet owners, or elevate your practice’s presence, this guide will walk you through practical, effective steps to make it happen.

    Discover how to plan your promotions, optimize your client communication, and create a year-round marketing approach that sets your practice up for lasting success.

    Dive into our New Year Marketing Plan and get a fresh start toward achieving your business goals.

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Your Social Media Tool Kit

    Your Social Media Tool Kit

    Your Social Media Tool Kit

    Your Social Media Tool Kit

    Love it or loath it, social media is an integral part of any practice’s marketing strategy and is here to stay.

    In this session we will give you some practical tools and top tips to develop your practice’s social media strategy, set yourself some goals and show how best to plan and schedule your content.

    We understand that practice life is busy and time is precious, so we’ll share some top tips on how to implement your social media strategy in practice and get your team on board and involved, and show you what metrics to track to hit your practice’s goals.

    Duration: (45 mins)
    CPD points earned: 1 hour

    Start the course

    Why Choose CAW?

    Established in 1989, we have over 30 years of experience in delivering professionally recognised qualifications, leading to thousands of successful careers.

    You can study from one of our 15 locations around the country, gain experience through an apprenticeship or study remotely with our online courses.

    We offer a wide variety of course levels, from; certificates and diplomas to degrees. Once qualified you can continue to learn by attending one of our certificated CPD events.

    If you want to expand your career further, the CAW Business School can provide you with management training. Or, like many others have done, why not come back to work with us and use your experience to teach others.

    SPECIAL OFFER FOR VET SPHERE ACADEMY MEMBERS

    Exclusive for MWI Vet Sphere Academy members: A curated range of courses from the College of Animal Welfare, designed specifically for veterinary and animal care professionals like you.

    Find out more and enroll now!
  • Supporting Bereaved Pet Owners

    Supporting Bereaved Pet Owners

    Supporting Bereaved Pet Owners

    Supporting Bereaved Pet Owners

    An introduction for front-of-house and customer-facing members of staff who have contact with bereaved owners.

    Pet loss is tough at any time but during these added times of hardship, it can be even tougher for owners to cope. Lives are transformed by the love and companionship pets bring so saying goodbye, whether due to death or separation, is always sad, difficult, and often traumatic. It affects people in many ways so providing the best practice support techniques and tools can really make a difference to bereaved owners.

    During this session, we will cover the different types of loss, how to offer emotional support, empathy vs sympathy, and how to support yourself and the importance of self-care.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    Why Choose CAW?

    Established in 1989, we have over 30 years of experience in delivering professionally recognised qualifications, leading to thousands of successful careers.

    You can study from one of our 15 locations around the country, gain experience through an apprenticeship or study remotely with our online courses.

    We offer a wide variety of course levels, from; certificates and diplomas to degrees. Once qualified you can continue to learn by attending one of our certificated CPD events.

    If you want to expand your career further, the CAW Business School can provide you with management training. Or, like many others have done, why not come back to work with us and use your experience to teach others.

    SPECIAL OFFER FOR VET SPHERE ACADEMY MEMBERS

    Exclusive for MWI Vet Sphere Academy members: A curated range of courses from the College of Animal Welfare, designed specifically for veterinary and animal care professionals like you.

    Find out more and enroll now!
  • Top Tips for Pur…fect Communication

    Top Tips for Pur…fect Communication

    Top Tips for Pur…fect Communication

    Top Tips for Pur…fect Communication

    As a receptionist, you are the first and last person the client sees and speaks to; whether that’s in person, or on the phone. You are dealing with everything from the excitement of the arrival of new fur babies in the family, to end of life care with empathy and compassion, which requires many vital skills.

    This presentation will share 10 top communication tips, covering topics such as: Body language (both face to face and the phone), developing rapport and using empathy, excellent questioning and listening, relaying accurate messages, dos and don’ts of tone & words and also start to understand your own communication style.

    Karen is a former veterinary nurse, who has spent time working on the reception desk. Learn some new ideas and refresh some old ones – you will be sure to leave with practical tips to engage “purrfectly” with your clients.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    Why Choose CAW?

    Established in 1989, we have over 30 years of experience in delivering professionally recognised qualifications, leading to thousands of successful careers.

    You can study from one of our 15 locations around the country, gain experience through an apprenticeship or study remotely with our online courses.

    We offer a wide variety of course levels, from; certificates and diplomas to degrees. Once qualified you can continue to learn by attending one of our certificated CPD events.

    If you want to expand your career further, the CAW Business School can provide you with management training. Or, like many others have done, why not come back to work with us and use your experience to teach others.

    SPECIAL OFFER FOR VET SPHERE ACADEMY MEMBERS

    Exclusive for MWI Vet Sphere Academy members: A curated range of courses from the College of Animal Welfare, designed specifically for veterinary and animal care professionals like you.

    Find out more and enroll now!
  • Talking to Clients about Money

    Talking to Clients about Money

    Talking to Clients about Money

    Talking to Clients about Money

    Having conversations about money can be one of the most challenging areas of working a veterinary front desk. Situations can be emotional, you’re busy, there’s 100 demands on your time and the phone keeps ringing. How do you ensure that payment protocols are followed? How do you distinguish between can’t pay and won’t pay? How do you ensure that everyone can do their best for the animals under your care – while generating enough income to keep the business afloat?

    In this session we will explore a range of practical techniques you can use to help those client conversations run smoothly and positively, ensuring that your clients are happy – and your bills get paid.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    Why Choose CAW?

    Established in 1989, we have over 30 years of experience in delivering professionally recognised qualifications, leading to thousands of successful careers.

    You can study from one of our 15 locations around the country, gain experience through an apprenticeship or study remotely with our online courses.

    We offer a wide variety of course levels, from; certificates and diplomas to degrees. Once qualified you can continue to learn by attending one of our certificated CPD events.

    If you want to expand your career further, the CAW Business School can provide you with management training. Or, like many others have done, why not come back to work with us and use your experience to teach others.

    SPECIAL OFFER FOR VET SPHERE ACADEMY MEMBERS

    Exclusive for MWI Vet Sphere Academy members: A curated range of courses from the College of Animal Welfare, designed specifically for veterinary and animal care professionals like you.

    Find out more and enroll now!
  • Difficult Clients – where do we start to REALLY change things?

    Difficult Clients – where do we start to REALLY change things?

    Difficult Clients

    Difficult Clients – where do we start to REALLY change things?

    The foundation of all really good communication is what is known as Emotional Intelligence Skills. These are skills that are rarely taught, yet make all the difference, not just in how we come across to others, but to our own internal peace and happiness.

    We will look at the components of these skills and how to get started on the journey. The focus will be the inevitable situation where we have to deal with a difficult client.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    Why Choose CAW?

    Established in 1989, we have over 30 years of experience in delivering professionally recognised qualifications, leading to thousands of successful careers.

    You can study from one of our 15 locations around the country, gain experience through an apprenticeship or study remotely with our online courses.

    We offer a wide variety of course levels, from; certificates and diplomas to degrees. Once qualified you can continue to learn by attending one of our certificated CPD events.

    If you want to expand your career further, the CAW Business School can provide you with management training. Or, like many others have done, why not come back to work with us and use your experience to teach others.

    SPECIAL OFFER FOR VET SPHERE ACADEMY MEMBERS

    Exclusive for MWI Vet Sphere Academy members: A curated range of courses from the College of Animal Welfare, designed specifically for veterinary and animal care professionals like you.

    Find out more and enroll now!
  • Monthly newsletter tips and tricks

    Monthly newsletter tips and tricks

    Monthly newsletter tips and tricks

    Monthly newsletter tips and tricks

    Want to make your practice newsletter work harder for you?

    This guide from MWI Marketing Mentor reveals how to transform your email communications from basic updates into valuable touchpoints that your clients actually want to read. Learn how to engage your existing customers effectively, add real value to your pet health plan members, and create newsletters that build lasting relationships.

    Discover the perfect balance of educational and promotional content, and turn your monthly newsletters into one of your practice’s most powerful marketing tools.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Marketing support

    Marketing support

    Marketing support

    Marketing support

    Looking to build your veterinary practice’s marketing confidence?

    Our MWI Marketing Mentor guide is here to help you understand the fundamentals of effective veterinary marketing. Whether you’re new to marketing or looking to enhance your current strategy, we’ll walk you through why marketing matters in today’s competitive landscape and how to tell your practice’s unique story.

    Learn how to engage with clients, build lasting relationships, and grow your business through targeted, meaningful marketing that resonates with pet owners in your community.

    Explore our MWI Marketing Mentor guide and get the full lowdown on marketing for your veterinary practice.

    Duration: (20 mins)
    CPD points earned: –

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Social Media training

    Social Media training

    Social Media training

    Social Media training

    Ready to build a thriving social media community for your veterinary practice?

    Our MWI Marketing Mentor guide shows you how to transform your practice’s social media from basic posts into an engaging platform that connects with pet owners. Learn proven strategies to grow your following, create content that resonates, and build meaningful relationships with your clients online.

    Whether you’re just starting out or looking to enhance your current social presence, we’ll show you how to make social media work harder for your practice.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more
  • Websites

    Websites

    Websites

    Websites

    In today’s digital age, your veterinary practice’s website often serves as the crucial first point of contact with potential clients.

    This guide from MWI Marketing Mentor explores why having a high-quality website is essential for your veterinary business. Whether you’re building your first site or refreshing your current one, we’ll show you why your website is so much more than just a digital business card – it’s the foundation of your practice’s online presence and often a potential client’s first impression of your clinic.

    From building trust with new pet owners to avoiding over-reliance on social media platforms, this guide breaks down the key elements of a successful veterinary website and explains how to make it attractive for your clients.

    Let’s dive in and discover how to make your digital presence as welcoming as your practice.

    Duration: (20 mins)
    CPD points earned: 10 points

    Start the course

    MWI Marketing Mentor

    Discover the Benefits of MWI Marketing Mentor:

    • Customized Marketing Support: Tailored strategies and expert advice.
    • Effective Campaigns: Create impactful campaigns that attract and retain clients.
    • Online Presence Boost: Enhance your visibility with guidance on website optimization, social media, and online listings.
    • Client Loyalty and Growth: Build long-term relationships and increase client loyalty with proven marketing strategies.
    • Ongoing Support: Benefit from continuous learning, ensuring your marketing stays effective and up-to-date.

     

    With exclusive access for our members, explore MWI Marketing Mentor for expert guidance that grows your practice and strengthens client connections.

    Learn more